Curbed featured a whole in-depth look at the building with 9000 photos, and fuck it: I LIKE IT! There: I'm on record with that shit.
I've walked by a few times over the last few months and have also been impressed, but I've never seen so many damn pics before. There's a garden! And units with outdoor space! And the place doesn't seem soul-less.
Prices start in the mid 600's for a 900sf 2bdr, and go up to 1 million+ for the ground-floor duplex with outdoor space.