Unsurprisingly, I too think its retarded and horrible.
And I speak as someone who has seen both sides of it. In fact, Oliver has a major barking problem. But here's the thing: its not just a "barking problem"...its tied in with the fact that he has separation anxiety and is a widdle biddy baby who doesn't like to be left alone. Shut your traps though...he's MY widdle biddy baby, and its actually a really big deal for him. And the way this manifests itself in our case, is that he barks. And barks, and barks and barks.